Idearc, the creative division behind Superpages.com, brought in Clayton Everett to provide an edge to their direct mail and marketing campaigns. Given tons of creative leniency, CED designed everything from a tubular Survival Kit package that contained goodies to help get participants through the typical boredom of a trade show, a clear spinning disk mailer that overlaid three different specific points of interest in San Jose; broken out into categories that mirrored their search engine, a Back to School mailer built like a Trapper Keeper with a useable notebook pad, a haunted house that revealed unique pairs of search results when you opened each crickedy set of windows, and even a hardbound Pop-Up book that creatively showed off far out facts and rankings found through actual searches on their site.