Digital Document Services was a Carrollton, Texas based company that had been around for many years but their image had not kept up with their incredible capabilities. They has transitioned into and embraced the digital printing technology long before many others had and therefor mastered pricing, production and efficiency. Unfortunately hey were still perceived in the marketplace by a somewhat antiquated name and brand. CED worked with the owner and the general manager to create a cleaner and more contemporary look to their branding as well as launching this new look through creative, humorous and more "technically energetic" mailers, announcements, collateral and interior graphics.