The University of Texas at Arlington contracted CED to brand and help establish an identity for their Automation and Robotics Research Institute. As you can guess from the name this division was nothing but cool! Razor-edge equipment, micro processors and nano technology; the problem was that their logo looked like something from the 70's and they needed a facelift. Our marketing and design efforts helped ARRI to go after the funding they needed from the Government and private sectors along with helping to set a tone that attracted cutting-edge students that would thrive in such an incredible environment.